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Universal Studios Theme Park

The Watson Firm was honored to represent the sellers in what was arguably the biggest real estate news in North Texas in recent memory: the sale of land for an almost 100-acre Universal Studios theme park and hotel in the $10 billion Fields development in Frisco.

The new family-friendly project at the northeast corner of the tollway and Panther Creek Parkway will also include retail stores and restaurants. Universal Studios did a global search for sites before settling on Frisco, the city’s mayor told The Dallas Morning News.

The park will include several Universal-themed interactive experiences as well as a 300-room hotel.

The Universal Studios deal is just the latest that name partner Monty Watson has handled for Fields, which stretches between Preston Road and U.S. Highway 380 and will eventually include as many as 14,000 homes and apartments, plus commercial space.

Watson also represented Fields in other high-profile deals, including the sale of two large parcels to homebuilder John Landon of Landon Homes for the construction of more than 1,200 homes. We also represented Fields in its deal with Taylor Morrison Homes to build almost 500 single-family homes and on an industrial venture.

Within the next decade, the Fields development — a collaboration of The Karahan Cos. and Hunt Realty— will likely transform North Texas, and The Watson Firm looks forward to continuing to serve these dynamic, visionary organizations.


D Magazine: Universal Studios Is Bringing a New Theme Park to Frisco.
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Fields Frisco: How Frisco’s $10 billion Fields project is raising the game four years after its launch.
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Top 50 Master Plans Sold 31,000 New Homes in 2022

Many of our clients are on this list:
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North Padre / Corpus Christi

We are excited to be part of the newest and most luxurious development in the North Padre / Corpus Christi area.

Whitecap Padre Island Article: The Stage Is Set For The Gulf Coast’s Newest Luxury Master-Planned Destination Community.
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Karis, a new master planned development in Crowley, Texas

The first homes are coming soon in Karis, a new master planned development in Crowley, Texas that is a first of its kind in that community. The Watson Firm assisted the developer with the land acquisition and also with the equity and debt financing and builder lot contracts for the first phase of the project.
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BB Living’s new single family rental community

The Watson Firm is excited to be a part of BB Living’s new single family rental community in the Harvest master planned development located in Argyle, Texas. The project is a partnership between BB Living and the master developer of Harvest, Hillwood Communities. The Watson Firm assisted with the acquisition of 191 lots for the rental homes and the partnership agreement.
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Ft Bend County development

Signorelli Company Announces Austin Point Master Planned Community

We’ve been called on to assist with a huge Ft Bend County development.
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